Recycling is a relatively new concept in our daily lives. Ten years ago recycling was implemented on industrial level and was strongly promoted by governmental and local authorities. Today recycling obsession came to our daily lives and while in some countries recycling policy is not yet strict and uncompromised, in the others it is already enforced and becomes a legal requirement for all the households. When I looked at the ranking of the countries with the highest recycling rates, top two countries that appeared on the list were Belgium and the United Kingdom. Living in the country, where we just start to learn about the benefits of the recycling, I was very surprised by the techniques and tools developed to increase and optimise recycling and facilitate people to become more “environmentally friendly” in their actions.